What opportunities for your own practice have revealed themselves to you as a result of this research,analysis and evaluation?
Do not use subjective language or make unfounded comments about other people’s businesses.It is essential that you make references to SWOT and PEST analysis and evaluate their usefulness as an analysis or evaluation tool.
In responding to this task you will need to consider the following questions:
Who am I competing against?
What do they offer?
What makes me better?
What makes me different?
SWOT
Strengths: characteristics of the business, or project team that give it an advantage over others
Weaknesses: are characteristics that place the team at a disadvantage relative to others
Opportunities: external chances to improve performance (e.g. make greater profits) in the environment
Threats: external elements in the environment that could cause trouble for the business or project
PEST
What makes me different?
SWOT
Strengths: characteristics of the business, or project team that give it an advantage over others
Weaknesses: are characteristics that place the team at a disadvantage relative to others
Opportunities: external chances to improve performance (e.g. make greater profits) in the environment
Threats: external elements in the environment that could cause trouble for the business or project
PEST
Political factors
Economic factors
Social factors
Technological factors
In responding to this task you will need to consider the following questions:
Who am I competing against?
What do they offer?
What makes me better?
What makes me different?
In responding to this task you will need to consider the following questions:
Who am I competing against?
What do they offer?
What makes me better?
What makes me different?
STUDIOS:
LARGE STUDIO
HERE :
Who Are They?
HERE is a graphic design, multi - disciplinary design studio based in loNDON. It houses major cliental from big studios, to TV Hosts and varies design from editorial features to video design and branding. THe team focuses around
Strengths
They offer a range of services such as branding, identity, books, exhibition and web as well as hosting their own risograph printing services and screen printing services.
I feel that they are successful in many areas. They have held and been part of many exhibitions.
They co-enside traditional design with contemporary design to enfuse.
Weaknesses
They seem to take on a lot of business but they work within a large team which could be weakness for new designers. They capitalise of media but they should enter more briefs to keep upto date with other design studios.
Web is a growing media so it would be worth capitalising on this.
Opportunities
I feel that there are many opportunities that the business is missing out on. One of them being new medias which I have already mentioned. Designing more for web, apps, etc.
They co-enside traditional design with contemporary design to enfuse.
Weaknesses
They seem to take on a lot of business but they work within a large team which could be weakness for new designers. They capitalise of media but they should enter more briefs to keep upto date with other design studios.
Web is a growing media so it would be worth capitalising on this.
Opportunities
I feel that there are many opportunities that the business is missing out on. One of them being new medias which I have already mentioned. Designing more for web, apps, etc.
SMALL STUDIO
RAW :
Who Are They?
Raw are a Manchester Design agency that focus on new and modern design. The design agency is relatively small. They focus on editorial but also push more conceptual design which unique and pushes boundaries.
Strengths
They are specialists in an area of branding an identity which isn't as popular meaning that they are broadening the target audience and people who would want to work with them but at the same time this could also hinder them. They are the leading specialist of Retail POP and Print which is something that will make businesses want to work with them more.
They have a large client base already including some massive corporate companies including Nando's, NHS.
Weaknesses
They are creative as a design agency but they come across as quite a larger company then the 6 designers within the team.
Opportunities
They seem to be missing out on certain areas of the market within branding and communications by focussing primarily on POP. As they also deal with advertising, they could focus more on new media technologies.
Threats
They are very set in there ways and because its a small group it would be hard to get involved within the team.
DESIGNER / FREELANCE
SI SCOTT :
Who Are They?
SI Scott is an illustrative grpahic deisgn specialising in hand rendered tyoogrphy and design. He uses illustation to create feeling.
Strengths
They are specialists in an area of branding an identity which isn't as popular meaning that they are broadening the target audience and people who would want to work with them but at the same time this could also hinder him.
Weaknesses
He uses one method of illustration mainly Although it is applied in a different aspect, the designs feature the same attributes.
Opportunities
Gainig new methods of illustrative design to embark on a more creative journey. To oush the black and white out of the system and use more colour to engage design futher.
Threats
Alot of illustartion is pushing boundaries, this stays simular and familuar, be careful of new trends, styles taking over departments of influence and work.
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