Today I got selected by Elmwood togo for a studio visit. I was selected form the class for the 'BRAND THE BORING' brief which I entered.
The brief was to be completed in ONE week, and no longer. I found the brief very interesting and different. It allowed us to use concepts and branding in a formative and focused way. I thought that this was effective in allowing us to create ideas based on real briefs.
We were slight early for the talk and presentation but when the time came we were all quite prepared. Elmwood studio itself was a great place. It was a creative environment that allowed local talent to come and work on window displays. etc.
I thought this was a great element.
The pitch
We sat in the conference room and listened to each others presentations. I thought this was effective because I could see where eeyone else was at and how they had interpreted the brief. It was also great to get feedback from Chris and Steph on our work. They highlighted positives and negatives allowing us to work on certain things and improve. I felt that this was very professional and gave e some experience in that department.
After the pitch
Chris and Steph said that they would contact us with possible placement oppertuies for a few of us.
Overall i feel that the experience has really opened my eyes to the design world, It was very effective and allowed me to experience the 'working world' and see a big, professional and creative envirome t.
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