The Business of Design Introduction

PPP2 The Business Of Design:

UK ECONOMY 
7TH LAGEST IN THW WORLD - 3RD LARGEST IN EUROPE, GLOBALISED COUNTRIES ON PLANET, LDN IS THE LARGEST FINICAL CENTRE EQUAL WITH NEW YORK, LARGEST INDUSTRIES AEROSPACE, PHARMACEUTICALS, NORTH SEA OIL AND GAS > DESIGN / SERVICES / RELATIONSHIP BETWEEN GRAPHIC DESIGN IN RELATION TO COMMERCIAL SECTORS.


Industry Sector:
Aerospace / north sea / etc /sector - goods producing segment of an economy, business that share the same or related product. Showing common characteristics, standard economic modules have 4  different sectors:

- Primary Sector > extracting / harvesting products, agriculture, commercial and sustainable. Primal activities, without these elements society / industry can't exist.
- Secondly Sector > Mandating and finsinhsing goods, raw materials, who they are processed, metal work, prices and produce elements from primary sectors. product driven. 
- Tertiary Sector > Services that feed primary and secondary sector, transport . distribution, entertainment, financial management.
- Quaternary Sector > government, libraries, education, information technology, requirement of 1st 3 sectors. build on this and based here.

Why they important?
FOR MORE DEPTH OF ECONOMY - TO PREDICT TRENDS  UNDERSTAND FINANCE / COMMODITIES. 

Target certain sectors / Identify potential trends > Identify who is consumer / sectors of influence / Problems of relationships > whats dedicating trends? Competition, who is already doing this? See i there is a gap in the market - strategies > competition > partiular levels have skill levels > identity areas where there is not as much compete ion > gap in market > can predict what that area is looking for. 

KEEP AWARE OF TRENDS / SECTORS FOR YOUR TARGETING PURPOSE!

The service industries: As designers > Designing for various areas within primary and secondary sectors.

Creative industry > service industry > companies  organisations generate revenue thourgh providing products or services. Retail, transport, food, > TERTIARY SECTORS 

Service Sector: 3 sectors:

* Public Sector > concerned with providing government state or state services . products. Police / military / public roads / transit / primary and secondary education / health care. 
public sector > free at the point of delivery > NHS > if you refuse to pay tax, you can still get for free. Often benefit the whole of society not just individuals, social development. The services encourage and support the development of equal opportunities. Paid for by public > public own it to certain extent.
- Government Departments : education / media sport / treasury / sport / home office / forien office / department of health / justice . innovation > FEW

* Private Sector > individuals companies > run for profit > profit driven sector of our society. Offering services with view to make money. Most jobs held here > biggest employer > generates own income > to share holders / owners of companies > differs from country to country > e.g.China > impact of global economy but it is state run > shift resources. Enterprise and investment > households > private expenditure >responsible for allocating distributing or accessing most of resources within economy.
Delivered for profit > may benefit society as whole? 

* Third Sector > Includes voluntary or not - for - profit sectors and organisations > ethically diven? Community organisations / self help groups / social enterprise.
Jim Joseph > intermediary space between business and government where private endogeny can be deployed for public good. Sometimes see s an indicator of a healthy economy in local and national financial measurements.  

Service Industries :

Creative Industries 
Education health / social work Industry
Financial / Business Services
Hotels / rESURANTS SERVICEs.
Public administration / defence
Real Estate / Renting
Tourism Transport / Communication
Retail / Trade 

(THESE CAN ALL BE BRKEN DOWN) (PUBLIC / PRIVATE SECTORS WITHIN THEM) ************

THE CREATIVE INDUSTRIES:

> RANGE OF ECONOMIC ACTIBITIE WHICH ARE CONCERNED WITH THE HWENERAYON OR EXPLOITATION OF KNOWEDGE AND INFORMATION. CULTURE / CREATIEV ACTIVITIES /CREATIVE WORK / DESIGN INNITIAL CREATION . DEVLOPMENT ABD PRODCUTION.
CREATIVE INDUSTORES ARE A SET O FSERVICES : ENGAGE IN ECONOMY > ORGIGINTING IN INDIVIDUAL SKILLS > HOW YOU OFFER INTREST OR SKILL AS SERVICE / ENTERPIRSE OR MONEY MAKING ACTIBITY / CREATIVITY AND TALENTS WHICH FUTHERMORE HAVE THE PITENTIAL FOR WEALTH AND JOB CREATION. 

- ADVERTISING / ART/CRAFTS/ FILM MUSIC/ ARTS / RADIO / TV/ FASHION  / TEXTILES / PUBLISHING ++++++++++++++++ LOTS MORE.

They start to permeate different aspects of society. Health, social cultural of society, help to generate money, and impact on services. 

BUSINESS OF DESIGN > THE DESIGN COUNCIL 2005 > PUBLICATION 

> idea of innovation creative through idea of profession to communicate to audience/mass media
> 185, 500 designers are generating £11.6 billion in annual turnover
> 62% of Designers are under 40
> 31% of designers are based in LONDON
> 69% isn't
> 59% of design companies employ fewer than 5 people.
> over 50% of UK design business work in communications, digital and multimedia design. 

CREATIVE Industries :

* Design Studios/ Consultancies
* In - House Design Teams
* Free lance Designers.

Dispalines in Creative Industries:

- Communication Design > graphic / illustration/ retail promotion product packaging publishing editorial type print and production draining identity way finding information. 
- Product and industrial 
- Interior and Exhibition
- Fashion and Textiles
- Multimedia > web design and development interface design games design motion graphics digital film special effects.

Merge the above Communication with multimedia > LINK WELL HUGE CROSS OVERS.

INTEGRATED DISCIPLINES WITH THE CREATIVE INDUSTRIALS > CROSS DISCIPLINE . CROSS MEDIA > WORKFORCE > MULTIDISCIPLINARY. 

LANDSCAPE OF CREATIVE INDUSTRY > EVERYTHING LINKS
PRACTICE IWLL SHIFT AND CHANGE AS TRENDS DO, WILL DEFINE HOW GRAPHIC DESIGN WILL CHANGE ETC > MAKE DECISIONS > ETHICS > WHAT SECTOR? > FAME FORTUNE >VALUE SYSTEM WITHIN SECTORS? 

Who is looking after our interests:

- CBI Confederation of British Industry (protection of all sectors of industry) 
- NESTA National Endowment for science, technology and the Arts
- Design Council
- D&AD Design and Art direction Network

+ more

~ Creative England > WEbsite > sustainable growth > materials > resources> information available > lasts long and build and feedback into industry / sectors and economy. Communication and multimedia. Getting film makers to talk to designers etc > lINKS > through celebration and ability to work with other people. collaborate with producers , clients, exists with people providing / providing to / production . 

~ Creative and Cultural skills > WEBSITE > employees, who owns what? human rights? legislating. 

~ Creative Coalition Campaign > finical protection , exploitation , collaborative professionals protection plans. 

INFORM YOURSELF!!!!!!!!

How money flows through government?
Funding / Funding streams in diff sectors > government money? civil service > transport energy defence home office work and pensions forgone affairs justice health food entertainment.

Local government > city conch
Education > higher education, funding council 
Culture media sport > arts council / crafts council / design council .

UK Economy

- 7th largest in the World-3rd largest in Europe.
- One of the most globalised countries.
- London is the largest financial centre, equal with New york.
- Largest industries, which are, Aerospace, Pharmaceuticals, North Sea Oil and Gas. 

What are industry sectors?

- Good-producing segment of an economy
- An area of the economy in which businesses share the same ore a related product or service.
- An industry or market sharing common characteristics.
- Standard economic models identify four industrial sectors. 

Primary sector

The primary sector of the economy extracts or harvests products from the earth. These are extracting, harvesting products, agriculture, commercial and sustainable. These are primal activities - without these society and industry can't exist.

Secondary Sector

The secondary sector of the economy manufacturers finished goods. It is product driven. Things like metal work and wood work.

Tertiary Sector 

The tertiary sector of the economy is the service industry; transportation, retail. 

There is also an added fifth, Quaternary Sector - This consists of intellectual activities. Things that are non-profit like charities etc.

Why are industry sectors important?

Dividing an economy up into sectors with defined similarities allows for more depth analysis of the economy as a whole.

Why do you need to be aware of economic sectors?

- Competition

- Current Market Trends

- To Spot Gaps in the Market

- To understand the relationship between the sectors

- To see where the money is. 

The Service Industries

- The Service industry is made up of Companies and Organisations that primarily generate revenue through providing often intangible products and services.

- Service Industry Companies are involved in:-

- Retail

- Transport

- Distribution Food Services

- Other service dominated Business. 

Service Industries are divided into three further sectors which are more commonly known to us. These are:-

Public Sector

This is the part of the economy concerned with providing basic Government, State or publicly renowned services. It usually provides services that are FREE at the point of delivery and a non-payer cannot be excluded from. An example of this is Emergency Services, NHS and Public Education. 

It is meant to benefit the whole of our society rather than just the individual who uses them and is funded by us the tax payer. 

Beijing - China is state run which means they cut education and healthcare in order to raise the money (120 billion) for their olympics. Trained up welders and builders and now have a teriible education and healthcare.


Private Sector

This is not controlled by the State. It is run by individuals for profit of their own businesses. This is where most jobs are held in the country and is the biggest sector. We differ from other countries where their Government have power over the economy like the people's Republic of China. National economy is driven by private enterprise and investment.

Third Sector

The third sector includes voluntary or not-to-profit companies. (TSO's)

- Service Industries
- Creative Industries
- Education, Health and Social Work
- Financial and Business Services
- Hotels and Restaurants
- Other Social and Personal Services
- Public Administration and Defence
- Real Estate
- Tourism
- Transport, Storage and Communication
- Wholesale and Retail Trade

The Creative Industry

A range of economic activities which are concerned with the generation or exploitation of knowledge and information. Using creative skills to contribute to society and to make money. Examples of the different areas are:-

- Advertising
- Architecture
- Crafts
- Design fashion
- Radio
- Film Industry
- Animation
- Post Production
- Graphic Design

"Design is the thread that connects ideas and discovery to people and markets"

The business of DesignThe Design Council 2005




Design & Industry

-185,500 designers are generating 11.6 billion in annual turnover
-62% of designers are under 40
-31% (20,436) of design businesses are based in London
-69% isn't
-59% of design companies employ fewer than 5 people
-Over 50% of UK design businesses work in communications, digital and multimedia design. 

Disciplines 

- Communication Design
- Product and Industrial design
- Interior and Exhibition Design
- Fashion and Textile Design
- Digital and Multimedia Design
- Service Design

Communication Design

- Graphic Design & Illustration
- Retail & Promotion
- Publishing & Editorial
- Product & Packaging
- Branding & Identity
- Information & Wayfinding
- Type & Typographic Design
- Print & Production
- Digital & Multimedia design

Digital & Multimedia Design

- Web design & development
- Interface Design
- Design for Mobile Technology
- Games Design
- Motion Graphics
- Digital Film & Animation
- Special effects
Working in the Creative Industries 

There are 3 main types of companies working in the creative industries are:-


-Design Studios/Consultancies

-In-house Design Teams. 

This is where big companies such as ASDA will have their own design team working for them which is then split into different areas such as Way Finding, Branding, Packaging, Advertising.. Etc..

-Freelance designers 


Disciplines in the Creative Industries

- Communication Design
- Product and Industrial Design
- Interior and Exhibition Design
- Fashion and Textile Design
- Digital and Multimedia Design
- Service Design 

Interesting Facts 

-50% of designers working in communication design also work in digital and multimedia design.
-These 2 areas are the most integrated disciplines within the creative industries
-They service all sectors of local, regional, national and international economic sectors. 


Organisations to be aware of within the Creative Industry

- Creative England
- Creative & Cultural 
- Creative Coalition Campaign

Who looks after us?

Legally and Financially looking after our industry are:-



- CBI - http://www.cbi.org.uk
- NESTA - innovation - http://www.nesta.org.uk
- THE DESIGN COUNCIL - http://www.designcouncil.org.uk
- CSD - http://www.csd.org.uk
- D&AD - http://www.dandad.org
- AOI - illustration - http://www.theaoi.com
- TIGA - gaming - http://www.tiga.org
- BIPP - photography - http://www.bipp.com
- RIBA - architecture - http://www.architecture.com
- BTMA - Textile - http://www.btma.org.uk
- IPA - advertising - http://www.ipa.co.uk
- RPS - photography - http://www.rps.org
- BIID - interior design - http://www.biid.org.uk
- RSBA - http://www.rbsa.org.uk

Other websites to use:

Creative England - http://www.creativeengland.co.uk
Creative Coalition Campaign - http://www.creativecoalitioncampaign.org.uk
Creative & Cultural Skills - http://ccskills.org.uk

NESTA - Science Technology and the arts. Think of how a doctor can use a iphone to take people pulses using a thumb print. this will have been designed by a creative.

you are never working alone in the industry. you always collaberate. whether that be with other designers or a client your working for or certain businesses.

Creative Coalition Campaign - Helping us to broker what our rights are when working in the creative industries. For example, working in a placement for 4 years and not getting paid for it isn't fair.

STUDY TASK :

IDENTIFY 5 EXAMPLES OF PROFESSIONAL PRACTICE YOU HAVE DOCUMENTED ON YOUR BLOG.
ANALYSE THE WORK IN RELATION WHICH SECTORS THE WORK HAS BEEN PRODUCED FOR.
LIST THE SERVICES THAT THE WORK RELATES TO.
EVALUATE THE SUCCESS TO WHICH THE WORK FULL FILLS ITS ROLE FROM A/THE POINT OF VEIW OF SECTOR AND SERVICES. (not from design point of via - is it appropriate for client / audience produced for? 

WHO WAS CLIENT / WHO WAS AUEINDCE / WHAT MULTIPLE SECTOR / TARGETED AT? / WHO SIT FOR? CRITERIA FOR SUCCESS IN SECTORS AND INDUSTRY.